Tuesday 15-04-2025 - 11:16

Join the Thatchers Cider team for a live interactive cider tasting where you can find out more about their latest juicy addition, Thatchers Juicy Apple as well as their cider range available through NUS including Gold, Haze, Fusion & Zero. As part of their webinar you’ll receive samples of each cider so you can enjoy the delicious taste and aroma of each cider brand.

Thatchers Juicy Apple is the ultimate blend of sun-drenched apples and 100% renewable electricity - including power generated from the 3,500 solar panels at Thatchers’ Myrtle Farm in Somerset. Mouth-wateringly sweet, crisp, and appley in every drop.

Sustainable developments at Thatchers’ Myrtle Farm are helping to reduce the cider maker’s impact on the environment. As well as being made from 100% renewable electricity, this latest innovation sees the CO₂ produced in the fermentation process, captured and used as bubbles in the cider.

You’ll hear about their brand new ‘Powered by Sunshine’ campaign launching this Spring to engage the next generation of cider drinkers with Thatchers Juicy Apple. Thatchers have a whole host of support tools for Juicy Apple available to you from social media assets, digital training videos, point of sale & live activations that their team are happy to run in your venues to encourage trial and drive additional sales.

Why not speak to the team about ‘Thatchers Juicy Sounds’ – a DJ led activation where students can win prizes, free pints and merch whilst dancing along with a pint of Juicy Apple in hand.

In addition to Juicy Apple, Thatchers Gold and Haze are firm favourites in the apple cider category. Thatchers Gold – the No.1 apple cider in the free trade – offers smooth and golden refreshment appealing to a wide demographic. Gold showcases the very best of what cider making is all about. Crafted from a blend of our favourite apples, including Dabinett and Harry Masters Jersey, Gold sets the standard. 

Thatchers Haze – the No.1 cloudy apple cider in the UK – has a sweeter taste profile and is naturally cloudy thanks to the juice of the Jonagold eating apple. Both brands are supported by a multi-million-pound brand campaign as well as in bar activations around sport & music.

Alongside your apple cider, stocking a premium fruit on draught is a must. But why have one fruit cider when you can have three? Thatchers’ world-first dispense system – Thatchers Fusion – brings craft and innovation together to offer 3 fruit flavours from one keg. All three ciders can be poured together for speed of service, giving your customers the choice of three fruit flavours, Blood Orange, Apple & Blackcurrant & Cloudy Lemon. All with fresh fruit aroma and amazing taste.

And for moderators, Thatchers Zero is the perfect choice for those who want a low/no cider without compromising on taste. It’s the No.1 low/no apple cider in the UK and crafted in the same way as all Thatchers’ ciders to give it the same appley aromas and crisp refreshment you’d expect from their master cidermakers at Myrtle Farm.

The webinar will take place on Monday 19 May at 3pm.  Please sign up by 10 May to give time for samples to be sent out.

Sign up for the webinar today.